♥
Tuesday, June 27, 2006
[[
Is it time for a Bye Bye Barbie?
With sales slumping, some say it's time to write iconic doll's obituaryShe's almost 50 and desperately in need of a makeover.
Mattel's sweetheart has been seeing red in 17 of the past 20 quarters. In fact, the past five years have been the weakest years of her almost 50-year life span — a major fall from her glamorous past.
During her heyday in the '90s, analysts estimated the busty blonde would add $2 billion to Mattel's bottom line. But Barbie may have bottomed out.
"Barbie's always been about playing and fashion,” said Sean McGowan, a toy industry analyst at BMO Capital Markets. “And I think in the last couple of years there's been a little too much emphasis on just having it look trendy and appealing to the fashion aspect of what kids want."
Though Barbie is still a $1 billion brand, Mattel's competitors, like MGA Entertainment and its Bratz dolls, have been creeping into Barbie's territory.
“Mattel's biggest problem was they forgot to put the fun in some of the Barbie toys, and they forgot some of the basic elements,” said Jim Silver, editor in chief of Toy Wishes magazine. “Toys need to be magical. A child needs to open a toy and immediately want to play, whether creatively on their own (or) through electronics. Mattel was not doing that.”
Today, a radical idea is being proposed: Kill her. Dead. End of brand. Los Angeles Times columnist Pat Morrison is writing Barbie's obit.
"So let's all have a go at Barbie," Morrison wrote. "Give up on the re-re-reinvention. Take out Barbie at the top of her game. With a big, dramatic exit, Mattel could actually make a killing out of killing Barbie."
Not everyone is ready to bury her. Mattel, now under the control of industry veteran Neil Friedman, may be headed in the right direction.
"Kids aren't just playing with toys, they are watching movies, they are going to shows, they are wearing clothes," said Chris Byrne, an independent toy industry analyst. "So the Barbie brand — it's not just dolls anymore. It's $3 billion worth of merchandise and entertainment around the world every year."
But as Mattel's biggest seller, slumping sales could mean it's time for a Farewell Barbie.]]
If you actually read that, i salute you cos your reading comprehension should be quite good.
Most ppl wont even bother.
To summarise it all..
It means they might take Barbie away.
OMG.Like, really,
OMG.Even though as i grow older and out of playing with Barbies (yes i admit i PLAYED with them. FINE.),
I can still remember my childhood days of just dressing up the dolls in outrageous outfits and making them do splits and stuff.
Then i cut their hair.
Then, i bathe them, and comb their hair.
Then i cut their hair again.
Then, i dress them up, and make them fall in love.
Then i cut their hair. (:
And, Barbie is like, such a huge icon.
And as the article wrote, for the past 5 years.
Which was like, when i was, 10.
I was still playing them Barbie (i think, cant rmb).
I cant believe they might even consider totally killing Barbie.
Ok, i know to some ppl she looks creepy.
To me now, she is.
Remember the Barbie dolls i saw in the clock tower which freaked me out?
(Yes Yaqi im talking to you!! (X )
Yarrrr, they scared me. (IF YOU SAW THEM YOU'D BE SCARED TOO K!!!)
But, i just cant imagine never ever seeing
PINK coloured shelves..
And in one straight line they stand, all BLOND and PRETTY.
Dressed up as princesses, fairies, mermaids (?), etc.
It's just, NO WAY MAN.
Barbie's not gonna die.
------------------------------------------------------------------------------------------------------------------
Anyway, i've been feeling tired recently.
That stupid walkathon is a complete waste of time.
Since the patients are gonna come with us, might as well let us stay in school,
Then hire bus bring the patients here.
Dont need hire so many buses to take us there then we walk back.
-.-ll
Our school thinks of all the lamest things.
Like
THE STUPID GREEN T-SHIRT.OMG IT IS THE MOST DISGUSTING THING I'VE EVER SEEN.THE GREEN IS JUST DISGUSTING AND DIRTY AND IT IS THE UGLIEST AMONG ALL THE OTHER COLOURS AND THEY JUST HAVE TO GIVE THEM TO THE SEC THREES.IM GONNA BURN THE SHIRT.RARRRRRRRRRRRRRRRR.Lol. Im going crazy. ):
Haiiii. Tmr going to do Expressions again.
Dunno whether i'll feel like singing anot.
Dont feel like singing tmr. ):
Haii. But should be can lah.
Tmr also need to go Bedok there to get the pizza boxes.
Haiiii. Dunno whether can get not.
Then must rush down to ballet.
And Thurs have 2 hours of piano.
Then if can must go back and do the laptops.
Then Friday is sports day.
After that have CCA.
Then Sat have rehearsal (SHIAATTTT).
Then must rush down ballet again.
SIANNNNN.
If i
PIANO and
BALLET,
My life will be beautiful. (:
♥
Tuesday, June 27, 2006
[[
Is it time for a Bye Bye Barbie?
With sales slumping, some say it's time to write iconic doll's obituaryShe's almost 50 and desperately in need of a makeover.
Mattel's sweetheart has been seeing red in 17 of the past 20 quarters. In fact, the past five years have been the weakest years of her almost 50-year life span — a major fall from her glamorous past.
During her heyday in the '90s, analysts estimated the busty blonde would add $2 billion to Mattel's bottom line. But Barbie may have bottomed out.
"Barbie's always been about playing and fashion,” said Sean McGowan, a toy industry analyst at BMO Capital Markets. “And I think in the last couple of years there's been a little too much emphasis on just having it look trendy and appealing to the fashion aspect of what kids want."
Though Barbie is still a $1 billion brand, Mattel's competitors, like MGA Entertainment and its Bratz dolls, have been creeping into Barbie's territory.
“Mattel's biggest problem was they forgot to put the fun in some of the Barbie toys, and they forgot some of the basic elements,” said Jim Silver, editor in chief of Toy Wishes magazine. “Toys need to be magical. A child needs to open a toy and immediately want to play, whether creatively on their own (or) through electronics. Mattel was not doing that.”
Today, a radical idea is being proposed: Kill her. Dead. End of brand. Los Angeles Times columnist Pat Morrison is writing Barbie's obit.
"So let's all have a go at Barbie," Morrison wrote. "Give up on the re-re-reinvention. Take out Barbie at the top of her game. With a big, dramatic exit, Mattel could actually make a killing out of killing Barbie."
Not everyone is ready to bury her. Mattel, now under the control of industry veteran Neil Friedman, may be headed in the right direction.
"Kids aren't just playing with toys, they are watching movies, they are going to shows, they are wearing clothes," said Chris Byrne, an independent toy industry analyst. "So the Barbie brand — it's not just dolls anymore. It's $3 billion worth of merchandise and entertainment around the world every year."
But as Mattel's biggest seller, slumping sales could mean it's time for a Farewell Barbie.]]
If you actually read that, i salute you cos your reading comprehension should be quite good.
Most ppl wont even bother.
To summarise it all..
It means they might take Barbie away.
OMG.Like, really,
OMG.Even though as i grow older and out of playing with Barbies (yes i admit i PLAYED with them. FINE.),
I can still remember my childhood days of just dressing up the dolls in outrageous outfits and making them do splits and stuff.
Then i cut their hair.
Then, i bathe them, and comb their hair.
Then i cut their hair again.
Then, i dress them up, and make them fall in love.
Then i cut their hair. (:
And, Barbie is like, such a huge icon.
And as the article wrote, for the past 5 years.
Which was like, when i was, 10.
I was still playing them Barbie (i think, cant rmb).
I cant believe they might even consider totally killing Barbie.
Ok, i know to some ppl she looks creepy.
To me now, she is.
Remember the Barbie dolls i saw in the clock tower which freaked me out?
(Yes Yaqi im talking to you!! (X )
Yarrrr, they scared me. (IF YOU SAW THEM YOU'D BE SCARED TOO K!!!)
But, i just cant imagine never ever seeing
PINK coloured shelves..
And in one straight line they stand, all BLOND and PRETTY.
Dressed up as princesses, fairies, mermaids (?), etc.
It's just, NO WAY MAN.
Barbie's not gonna die.
------------------------------------------------------------------------------------------------------------------
Anyway, i've been feeling tired recently.
That stupid walkathon is a complete waste of time.
Since the patients are gonna come with us, might as well let us stay in school,
Then hire bus bring the patients here.
Dont need hire so many buses to take us there then we walk back.
-.-ll
Our school thinks of all the lamest things.
Like
THE STUPID GREEN T-SHIRT.OMG IT IS THE MOST DISGUSTING THING I'VE EVER SEEN.THE GREEN IS JUST DISGUSTING AND DIRTY AND IT IS THE UGLIEST AMONG ALL THE OTHER COLOURS AND THEY JUST HAVE TO GIVE THEM TO THE SEC THREES.IM GONNA BURN THE SHIRT.RARRRRRRRRRRRRRRRR.Lol. Im going crazy. ):
Haiiii. Tmr going to do Expressions again.
Dunno whether i'll feel like singing anot.
Dont feel like singing tmr. ):
Haii. But should be can lah.
Tmr also need to go Bedok there to get the pizza boxes.
Haiiii. Dunno whether can get not.
Then must rush down to ballet.
And Thurs have 2 hours of piano.
Then if can must go back and do the laptops.
Then Friday is sports day.
After that have CCA.
Then Sat have rehearsal (SHIAATTTT).
Then must rush down ballet again.
SIANNNNN.
If i
PIANO and
BALLET,
My life will be beautiful. (:
